Fade to Mind is a both a record label and a movement, a series of club nights and cooperative projects in music, visual art, video, and apparel. Led by Los Angeles-based Kingdom, Fade to Mind is an injection of the personal back into contemporary club music. Sparked by Kingdom’s ongoing relationship with Texas producer Prince William, L.A.-based Nguzunguzu and Total Freedom, as well London’s Night Slugs collective, Fade to Mind marks a dramatic moment of collaboration between the European and American underground. Fade to Mind artists include: Asmara, BE3K, Cedaa, Dawn Richard, DJ Sliink, Fatima Al Qadiri, Gremino, Kelela, Kingdom, Leonce, MA, Massacooramaan, MikeQ, MORRI$, NA, Nguzunguzu, Prince William, Rizzla, Semma, The CLAW, Tiara Thomas, Total Freedom, Zelma Bour, and more.